What we do

MedPanel conducts custom primary qualitative and quantitative market research to aid in commercialization of health care products. Our capabilities include:

Early Development

Market Sizing and Assessment
Product Profile Optimization
Licensing Deal Evaluation
Clinical Trial Design

Pre-Launch

KOL/Influence Mapping
Pricing Studies
Forecasting
Product Positioning
Patient Journey Mapping

Product Launch

Message tracking / ATU
Concept Testing
DTC Ad Testing
Commercial Effectiveness
Segmentation

Life Cycle Management

New Formulation / Indication Forecasting
Segmentation
Product Re-positioning

As experienced medical marketing researchers, MedPanel consultants provide assistance with study design, questionnaire development, recruitment, moderation, data analysis, and market insights. We conduct both qualitative and quantitative research on all types of therapeutics and supportive care products with global health care professionals and patients.

We can meet the needs of your most complex projects

For 20 years, MedPanel’s seasoned research, recruitment, and fieldwork team have been routinely praised for designing market research that delivers important insights as well as its ability to recruit even the hardest-to-find respondents to participate in its studies.

With dozens of research methodologies, thousands of client engagements, and a global panel of thought leaders, physicians, pharmacists, nurses, and hospital executives, MedPanel helps its clients make better decisions at every stage of the product life cycle, from inception to post-launch and beyond.

Healthcare experience across multiple therapeutic areas, medical devices, and health care IT

Healthcareexperience