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Vytorin: Impact of the ENHANCE Trial

A Survey of One Hundred and Eight Primary Care Physicians and Cardiologists

January 2008

Deliverable: Survey with key findings.

Study Description:

Topic

Impact of ENHANCE Trial on Vytorin and Zetia Prescribing

Respondent Type

Physicians

Specialties Covered

Primary Care, Internal Medicine, General Practice, Cardiology

Region

United States Only

Methodology

Online survey, self-administered via a Panel Intelligence website

Duration: 10 minutes

Size: 108 respondents

Fielding Dates: Jan 17, 2008 to Jan 18, 2008

Objective:

To understand the market impact of the ENHANCE trial on Vytorin and Zetia.

Companies and Products Mentioned in This Report:

Company

Ticker Symbol

Product(s)

AstraZeneca

AZN

Crestor

Pfizer

PFE

Lipitor

Merck/Schering-Plough Pharmaceuticals

MRK/SGP

Vytorin

Merck/Schering-Plough Pharmaceuticals

MRK/SGP

Zetia

Merck & Co

MRK

Zocor

Inclusion Criteria:

Inclusion Criteria

    Primary Care Physicians including Internists and General Practitioners (N=78)

    General/Medical Cardiologists (N=30)

    In practice between 2 and 30 years

    Spends at least 75% of professional time in clinical practice

    Writes at least 20 Vytorin and Zetia (combined) scripts per month

 

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