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Synagis Market Analysis
January 2007

Deliverable: Raw Data and PowerPoint Presentation

Objectives:
  • Determine previous changes within the Synagis market and predict the future market of the drug
  • Examine background information on how pediatricians and pediatric specialists have used Synagis in the past
  • Determine the current use of Synagis compared to previous seasons
  • Predict the future use of Synagis
  • Evaluate various factors regarding Synagis sales representatives
  • Clarify factors that have affected Synagis use in the past and how they affect current use of the drug
  • Compare Synagis to a similar drug called Numax

Products Highlighted:

  • Synagis (Palavizumab)
  • Numax

Topics:

  • Past use of Synagis
  • Future use of Synagis
  • Evaluation of sales representatives for Synagis
  • Factors affecting Synagis use
  • Comparison of Synagis and Numax

Screening Criteria:

  • Are board-certified in their specialty
  • Have been in practice between 2 and 30 years
  • Spend at least 75% of their professional time in clinical practice
  • Have prescribed Synagis to at least 20 respiratory syncytial virus (RSV) patients in the past season (September 2005-April 2006)
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