Synagis Market AnalysisJanuary 2007
Deliverable: Raw Data and PowerPoint Presentation
Objectives:
- Determine previous changes within the Synagis market and predict the future market of the drug
- Examine background information on how pediatricians and pediatric specialists have used Synagis in the past
- Determine the current use of Synagis compared to previous seasons
- Predict the future use of Synagis
- Evaluate various factors regarding Synagis sales representatives
- Clarify factors that have affected Synagis use in the past and how they affect current use of the drug
- Compare Synagis to a similar drug called Numax
Products Highlighted:
- Synagis (Palavizumab)
- Numax
Topics:
- Past use of Synagis
- Future use of Synagis
- Evaluation of sales representatives for Synagis
- Factors affecting Synagis use
- Comparison of Synagis and Numax
Screening Criteria:
- Are board-certified in their specialty
- Have been in practice between 2 and 30 years
- Spend at least 75% of their professional time in clinical practice
- Have prescribed Synagis to at least 20 respiratory syncytial virus (RSV) patients in the past season (September 2005-April 2006)