Survey_BOTOX and Dermal Fillers-Trends in Use_FEB2007February 2007
Deliverable: PowerPoint Presentation
Primary Objective: Evaluate the competitive landscape of the dermal fillers market
Objectives:
- Understand current perceptions and usage patterns of dermal fillers
- Determine the market potential of Juvederm within the dermal fillers market
- Assess current use of laser treatment procedures
- Gauge perceptions and market potential of novel dermal fillers
Products Highlighted:
- Botox® Cosmetic (botulinum toxin type A), Allergan
- Collagen
- Juvederm™, Allergan
- Puretox® (botulinum toxin type A), Mentor
- Reloxin® / Dysport® (botulinum toxin type A), Medicis
- Restylane®, Medicis
Topics:
- Current use of dermal fillers
- Project use of dermal fillers over the course of 2007
- Frequency and rationale for switching patients from Restylane to Juvederm
- Use of and satisfaction with laser therapy treatments from 2005 through 2007
- Anticipated use of Botox in 2007 compared with use in 2006
- Overall impression of botulinum toxin type A products
Sample:
- 51 respondents in total (26 dermatologists, 25 plastic surgeons)
Screening Criteria:
- Have been in practice between 2 and 30 years
- Spend at least 75% of their professional time in clinical practice
- Treat at least 15 patients per month using collagen/hyaluronic acid dermal fillers
- Treat at least 15 patients per month using BOTOX cosmetic treatment