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Negative Pressure Wound Therapy Market Evaluation

A Survey of Twenty General Surgeons and Forty-Five Wound Care Nurses

December 2007

Price $2500

Deliverable:  Survey with key findings.

Study Description:

Topic

Negative pressure wound therapy market outlook

Respondent Type

Surgeons and nurses

Specialties Covered

General surgery and wound care

Region

United States Only

Methodology

Online survey, self-administered via a Panel Intelligence website

Duration: 15 minutes

Size: 65 respondents

Fielding Dates: December 4, 2007 to December 12, 2007

Objectives:

To assess the impact of Smith and Nephew�s re-release of Blue Sky�s product on the negative wound care space.

    Test awareness and satisfaction with current products in the market.

    Rate perceptions of companies in the space.

    Rate sales forces of companies.

    Determine product attributes of greatest interest to users.

    Allocate current and future use by product.

    Re-allocate following presentation of a new product profile.

    Allocate current and future use (as percentage of eligible cases).

Companies and Products Mentioned in This Report:

Company

Ticker Symbol

Product(s)

Kinetic Concepts Inc. (KCI)

KCI

V.A.C. Therapy

Medela

N/A

Invia Healing System

Smith and Nephew

SNN

Versatile 1 System

Inclusion Criteria and Respondent Demographics:

Inclusion Criteria

    Surgeons and wound care nurses

    Between 2 and 30 years since training

    Spend at least 75% of professional time in clinical practice

    Ordered or implemented negative wound care pressure therapy (NWPT) at least 10 times over the past 12 months

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