Survey Cardiology-Evaluation of US ICD Market_SEP2006
September 2006

Deliverable: Raw Data and PowerPoint Presentation

Primary Objective: To assess the impact of recent product recall activity on the Implantable Cardioverter Defibrillator (ICD) market in the United States

Objectives:

• Gauge current and future ICD implant volume among U.S. electrophysiologists
• Understand current and future product mix among three manufacturers (Medtronic, Guidant, and St. Jude)
• Assess patient referral patterns for ICD therapy
• Measure the effect of Medtronic campaign on patient referrals and overall market (initial implant) growth

Products Highlighted:

• ICD Impants
• CRT-Implants

Topics:

• ICD Implant Volume
• Current and Anticipated Product Mix (Medtronic, Guidant, St. Jude) - Effect of Recalls on Use of Guidant Devices
• Medtronic Campaign Assessment
• Reimbursement and Patient Data

Screening Criteria:

• 52 electrophysiologists from across the United States
• Board certified or board eligible in electrophysiology
• Have been in practice between 2 and 30 years
• Spend at least 75% of their professional time in clinical practice
• Perform an average of 10 ICD implants per month