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Digital Mammography Market Evaluation

A Panel Discussion among 12 radiologists.

 August 2007

Study Description and Objectives

To conduct a panel discussion among radiologists to understand current utilization of digital mammography, explore the competitive marketplace, and compare product options.

§    Assess the current use of digital mammography and the impact of the DMIST trial

§    Review the benefits and limitations of digital mammography

§    Explore the current marketplace for digital mammography

§    Compare and contrast the main manufacturers and products in the field

§    Determine the most important factors in selection of a product

§    What can be done to increase the penetration of digital mammography into the overall marketplace of breast cancer screening

§    Evaluate the factors that have the greatest impact on purchasing decisions

§    Gauge the potential market opportunity for Hologic’s products and understand the impact that its merger with Cytyc might have on its market share

§    Examine trends in cost to perform and reimbursement for digital mammography

§    Discuss tomosynthesis and the potential impact it will have on the digital mammography landscape

Companies and Products Mentioned in This Report

Company

Ticker Symbol

Product(s)

Hologic/Lorad

HOLX

Selenia system

Siemens

SI

MAMMOMAT Novation DR

GE

GE

 

Fuji

FUJI

CR mammography

Cytyc

CYTC

 

Inclusion Criteria

PANELIST CRITERIA

§    12 interventional radiologists

§    US-based radiologists

§    Training and board-certified in radiology

§    2-30 years of experience post-training

§    From academic medical centers, community hospitals, and private practice groups

§    >75% of time spent in clinical work

§    Experience with digital mammography

Institutions Represented:

Virginia Physicians, Inc.

VA

St. Elizabeth Medical Center

KY

NYU Medical Center/Bellevue Hospital

NY

Women’s Imaging Center

CO

Baylor University Medical Center

TX

Fairchild Medical Center

CA

Women’s Imaging Center of Delaware

DE

Aultman Hospital

OH

St. John Hospital

TX

Columbia University Medical Center

NY

Northern Arizona Radiology

AZ

Barnes-Jewish Hospital

MO

 

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