Quantitative
MedPanel's quantitative online surveys are one of our most popular research methods—mostly likely because we take the heavy lifting out of our clients' hands and deliver in-depth results, quickly and efficiently. This method is ideal for corporate clients who want to understand the rate of adoption of a new product, the impact of a policy change, or attitudes toward a messaging or marketing campaign, for example. Financial clients find these surveys useful for assessing pre-launch awareness or post-launch reception of products that may impact a company's revenues and earnings.
Here's how it works: Our research staff works closely with clients to establish objectives and appropriate screening criteria. Each survey is unique, and each questionnaire is programmed by our analysts for maximum flexibility. Because we create our surveys in-house, we are able to offer many unique features including: customizable design with client logo and colors, pop-up graphics or video, and choice of response types (multiple choice, text box, drop down, skip patterns and a combination).
Deliverables
- Strategic analysis designed to guide business decisions
- Comprehensive PowerPoint reports focused on bottom line objectives
- Summary of data (Excel spreadsheet)
- Descriptive statistics of demographic variables
- Results of significance testing
- Blinded individual responses
- Verbatim open-ended question summaries
