Rapid Panel Product
The MPPulse service provides a rapid, frictionless mechanism for life science executives to obtain crucial customer insight needed to make informed business decisions. By leveraging its online research platform and allowing the executive to formulate the questions and expert sample he wants, MPPulse offers a do-it-yourself solution for getting rapid feedback from the market on important issues.
The key attributes of the solution are as follows:
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MedPanel leverages its expert community to provide robust sets of customer answers to executives' urgent questions about the market within 72 hours via Web interface
Each user pays a fixed, per seat fee, with transparent charges for experts' honoraria as the service is used.
- MPPulse is an ideal solution for obtaining a fast, early read from the market on issues including:
Standard of care Perception of unmet need Viability of a new product, service, or technology concept Product positioning concept Likely appeal of an advertising concept/message Likely perspective of managed care on a new product