MEDPANEL DEVELOPS EXTENSIVE ACCESS TO PATIENT POPULATIONS IN ONCOLOGY

CAMBRIDGE, MASS - October 6, 2009 – MedPanel, LLC, is pleased to announce expanded capabilities for patient focused market research. For 10 years, MedPanel has provided actionable market intelligence in the form of primary research from clinicians and other healthcare professionals. MedPanel has now significantly expanded its access to patient populations in oncology. This research service provides cancer therapeutics companies with direct access to the ultimate end users of their products and allows them to hear the “voice of the patient.”

The range of indications for which MedPanel can now provide patient-based market research includes solid tumor cancers (bladder, breast, colorectal, lung, melanoma, ovarian, prostate, and uterine among others), as well as blood cancers including Hodgkin’s and Non-Hodgkin’s lymphoma, leukemia (adult ALL , AML, and CML). With this access, MedPanel can recruit statistically robust samples in the cancer types constituting 80% of all cancer illnesses.

With these enhanced patient research capabilities, MedPanel can target patient with defined clinical conditions and parameters to allow segmentation into specific subpopulations by clinical and demographic data. MedPanel accesses a database that includes a profile of each patient and specifically defines their treatment history. As a result, our clients can obtain market research from the specific patient population they are targeting. This service enables clients to evaluate patient education materials, understand compliance issues, and determine unmet needs.

"We are now confident in saying that for almost any patient-focused qualitative or quantitative market research assignment, including tracking surveys and ongoing patient panels, MedPanel can deliver fast, highly targeted, and reliable research reflecting the voice of the patient. We have executed many such assignments and are excited to provide an additional value added service to the life science industry," said Janet Bernard, Vice President for Community at MedPanel.

About MedPanel
MedPanel, LLC, based in Cambridge, Mass., provides primary market research to corporate and financial clients in the healthcare industry. Our seasoned research staff understands the unique complexities of each industry, as well as the types of decisions our clients need to support. As a research partner, we work closely with our clients to identify objectives, recruit experts, elicit information, and synthesize results. Our domain expertise, global network of experts, and proven online methods all combine to help our clients make better decisions.

Contact at MedPanel:
Howard Brick
Chief Executive Officer, Director
Howard.brick@medpanel.com
617-532-5710